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Customer Experience Strategy: How to Measure the Immeasurable
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"Customer Experience Strategy: How to Measure the Immeasurable"

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?

The customer experience is built on highly intangible factors; namely, emotion and human interaction. As such, no matter which KPIs we choose to analyze, we’re essentially trying to measure the immeasurable.

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