Digital transformation is essential, but challenging. As an IT leader, “smaller” yet impactful initiatives like personalization are your chance to not only hit those growth targets handed down by your CEO but set your company apart from the competition.
Why should the target audience care?
Those who are taking the lead — specifically in customer experience and content-related initiatives like personalization — are seeing results: • 98% of marketers say website personalization is quite or highly valuable for increasing conversion rates. (Source: Econsultancy) • Companies using personalization have increased revenue and retention by 10 to 30%. (Source: McKinsey)
“The opportunity to personalize is an invitation for IT teams to be involved and drive the strategy for how they can properly balance the personalization of the marketing group with the rigor, security, and performance constraints of IT,” says John Tehero, senior product manager for Adobe Target. You can reach more of your customers on a personal level, and we've identified six steps to doing that efficiently. 1. Clarify the requirements 2. Design your data layer 3. Connect your content layer 4. Open up your integration 5. Automate with AI 6. Unite your organization.
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