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Why ERP is Key to Customer Experience
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"Why ERP is Key to Customer Experience"

Delivering on customer satisfaction and driving customer loyalty is crucial in both business-to-business (B2B) and business-to-consumer (B2C) companies.

The “consumerization”  of business buying means your B2B customers now demand an Amazon-like experience from your company as well. However, many manufacturers and distributors aren’t investing enough in improving their customer experience in the face  of the Amazon Business threat.

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