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FAQs about LifeLock financials.
Q: Why is your ARPU what it is?
A: LifeLock's high ARPU is driven by our:
- Historical pricing methodologies
- Product adoption rates and retention by product
- Route-to-market member mix
We have seen a trend of increasing ARPU because of our focus on, and success in, selling the ultimate product in our category over the past two years. Continue reading to learn more!
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