Look beyond the last-click with help from AdRoll's guide to Marketing Attribution.
To accurately measure the impact of online advertising, it's important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
In addition to detailing the benefits of blended attribution, this guide will cover the following:
How last-click attribution models may result in the loss of business
Data that shows the impact retargeting can have on conversion rates
Lookback windows recommendations by industry
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