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Managing Customers as Investments Research Kit - Includes a Free $8.50 Book Summary
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"Managing Customers as Investments Research Kit - Includes a Free $8.50 Book Summary"
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Download this kit to learn everything you need to know about managing your customers.

The Managing Customers as Investment Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your customer solutions. This kit includes the Managing Customers as Investments - The Strategic Value of Customers in the Long Run Summary eBook that normally is $8.50. In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders' wealth. They unlock the metrics, show you where you are and where you're going, and provide you with the tools and tips to make your customer-related efforts more efficient.

The following kit contents will help you get the most out of your customer research:

  • Managing Customers as Investments: The Strategic Value of Customers in the Long Run
  • 2020 Magic Quadrant for Business Intelligence and Analytics Platforms


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