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The Marketer's Guide to User Testing
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"The Marketer's Guide to User Testing"

Do you know what your customers are doing, but not why? Learn how to get actionable customer insights that will make a real difference in your marketing efforts. Sponsored by UserTesting.

Marketers have access to more robust analytics tools than ever before. Consequently, we know exactly what's happening on our websites, apps, and marketing campaigns. But we don't always understand why.

And, it's the "why" that can make all the difference. Why did customers abandon their orders? Why did they unsubscribe? Would different copy or graphics lead to a better outcome?

Check out this guide to learn about:

  • What user testing really is
  • The many things you can do with user testing
  • Five steps to getting actionable customer insights
  • A template you can use to measure overall brand impression

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC


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